Get Up: The Normalisation of the Fall

Blending tradition and modernity through design

Blending tradition and modernity through design

Services

Motion & Video

Client

College Project

Agency

Roma Norte, CDMX

Year

2025

Credits

Images by Unsplash

This video uses graffiti-style typography and halftone, poster-like textures to visually romanticise the act of falling in skateboarding. Raw, expressive type bursts onto the screen with the same energy and unpredictability as a slam, while halftone overlays evoke DIY zines and underground skate culture. The visual language leans into imperfection—celebrating the grit, repetition, and beauty in failure. Rather than portraying falling as defeat, the video reframes it as part of the creative process, echoing the resilience and artistry that define skateboarding.

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