Get Up: The Normalisation of the Fall

Services
Motion & Video
Client
College Project
Agency
Roma Norte, CDMX
Year
2025
Credits
Images by Unsplash
This video uses graffiti-style typography and halftone, poster-like textures to visually romanticise the act of falling in skateboarding. Raw, expressive type bursts onto the screen with the same energy and unpredictability as a slam, while halftone overlays evoke DIY zines and underground skate culture. The visual language leans into imperfection—celebrating the grit, repetition, and beauty in failure. Rather than portraying falling as defeat, the video reframes it as part of the creative process, echoing the resilience and artistry that define skateboarding.





