BREAKING THE BRAND BOOK
Services
Social Media
Client
Record Room
Agency
Bengaluru
Year
2023-2024
Credits
Images generated with AI
they told us to keep it down, so we turned it up
Record Room handed us a brand book and made one thing clear — it was law. Three colours: burnt orange, cement grey, and pale black. Two fonts: one chunky and condensed, the other thin and stretched. Every post, every pixel had to follow the rules. And for a while, it did. Until the social media numbers told a different story: the posts that bent the rules got more engagement, more love, and more life.
loud, bold, and unapologetically Record Room
So we did what any sane designer would do: threw out the brand book (with the client’s blessing, of course). The new approach? Keep the circules, keep the font chunky, keep the colours warm — and break everything else. What followed was a visual identity that finally matched the brand’s sound: loud, bold, and unapologetically Record Room.
